I truly wish I could place here a concurrent thesis on what this website is. But in place of that, my background in a few bullet points, my operating thesis in a few more.

  • Started my career in sales, cold emailing and cold calling marketers selling the most advanced and complicated solution in market. I learned a lot.

  • From there moved into P&L management as I call it. With the goal of growing the profit of a vertical on the vendor side. Still learned a lot. Still in sales.

  • These days, lead the media/ads/data business at a publicly traded company. Still learning a lot. Still in sales.

This is how I approach life:

  • Customer obsession. Design around measurable customer outcomes. Use data to decide what we build, scale, or shut down.

  • Commitment to winning. Run life as a performance business 60% of the time. The other 40% win by living.

  • Do the right thing. Long term trust is compounded by short term decisions. Make the right choice and build trust.

  • Radical transparency. Fail publicly. Win publicly.

  • Bias for action. I would rather tame a lion than teach a sheep to fight.